Speechless

McDonald’s has long been under fire from consumers and competitors (looking at you Wendy’s) for having burger patties that were flash frozen and not 100% fresh. McDonald’s heard the critics and responded by delivering 100% fresh, never frozen, patties to their quarter pounder. The new and improved burger needed to be seen and we needed to do show it off as loud as possible to silence the critics. From this, creatives decided to use black NBA icon Charles Barkley and his unique sense of humor to be our voice.