Walmart Essence Fest

In 2017, Walmart had huge success with their Essence Fest presence. But in 2018, they wanted to make it bigger and better. How could we truly tap into the mindset of African American women?

Stephen French and I developed a brief centered around the idea that every woman is the queen of her domain. She is divine, powerful, and commands attention whenever she wants. And through Walmart and their Omni service, we help the queens of the household Reign On.